Longrich is a leading Chinese conglomerate focusing on development, production and provision of health and beauty products for global consumers. Since its inception in 1986, Longrich has successfully expanded its business scope to encompass nine segments cosmetics, personal care, health and well-being, wooden furniture, e-commerce, real estate, finance, organic agriculture, logistics, household service etc. Longrich has some 12,000 employees worldwide, with Bachelors, Masters, PhD's and experts accounting for over 35%.

Over the past 32 years, Longrich has evolved into a well-known global health and beauty company with its trademark registered in 138 countries and counting, branch offices spanning over 30 countries and products selling to more than 60 countries and regions worldwide including Malaysia, Taiwan, Hong Kong, Singapore, Nigeria, Ghana, Gabon, South Africa, Cameroon, Russia, Ukraine, South Korea, Thailand, Philippines, United Arab Emirates as well as the United States.

Longrich has successfully passed the IS09001, IS014001, IS022716: 2007/G-MPC (American Standard), BRC and has set up 8 research and development centers in three continents.